AvantLink Reports Just Got More Powerful
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AvantLink Reports: A Deep Dive into the New Generation
Posted May 26, 2026 by Kirk Sweet
We’ve been busy. Over the past year, the AvantLink team has been modernizing the platform, and reporting has been a key focus area. We’re migrating reports from the classic system to a new data warehouse, and we want to guide you through the available features, upcoming changes, and how to get the most out of these enhancements.
Classic Reports vs. Performance Reports
Performance Reports offers a broader and more flexible reporting experience:
- Twelve report types: Covering essential data points for your program's performance.
- Faster load times: Built on a new data warehouse with a continuously improving framework.
- Real-time updates: Currently refreshing daily data with up to an hour delay, and real-time updates are on the roadmap.
Features Transforming Data Work
- Comparison tools: Directly integrated into the date picker across most reports for easy period comparisons.
- Gross sales visibility: Clearer view of gross sales, reversed sales, and net sales as distinct data points.
- Customized display settings: Hide unnecessary columns for a cleaner view.
- Tag group filtering: Segment performance by affiliate type and set custom commission rates.
- Beta custom reports: Create tailored reports combining dimensions and metrics.
Standard reporting tools: Include filtering, sorting, downloads, and shareable report links.
The updated AvantLink Reports platform now offers advanced data visualization tools, allowing users to create dynamic, interactive dashboards. With the introduction of drag-and-drop functionality, users can easily rearrange report elements, customize column widths, and filter data in real-time. This new feature set ensures that affiliates can gain deeper insights into their performance, identify trends, and make data-driven decisions with unprecedented speed and accuracy. Additionally, the platform now supports custom report templates, enabling users to save and share specific report configurations tailored to their unique needs. This level of customization and flexibility ensures that AvantLink remains a powerful ally for affiliates navigating the complex world of e-commerce marketing. Explore the latest additions to our merchant advertiser network